Is it really that easy to buy a house these days? Smart phone applications such as Rocket Mortgage say that you can simply click a button and get a mortgage. But is it really that cut and dry? Is this something that we can streamline so that it’s just a few clicks away before you move into a brand-new house? I think that regardless of our digital age and the technology available to us, there’s still something personal about that one on one connection and assistance when it comes to buying a house.
The Internet has certainly changed things. In today’s society many buyers rely on third-party search tools such as Realtor.com, Zillow and others that are national real estate firms covering all the local MLSs and just about every listing out there, even ones that are not even on the market yet. Where’s the personal touch in this technology driven society? 85% to 90% of homebuyers start their search online so we be fooling ourselves to think that online is simply going to go away or not relevant at all. However, there comes a point where that personal touch, connection, talking to someone directly and of course, individual circumstances all play a major role in finding the right house and negotiating for the right terms and price.
The same is true on the sellers perspective. A seller is not just simply going to click a button then have an agent show up at their house, slap a price tag on the home and then hit the road until an offer comes along. A seller needs to do their due diligence in finding the right agent that’s going to listen to their needs, price the home accordingly and give them tips and advice to help the homes sell as fast as possible. Good marketing strategies, and experienced and seasoned agent and clever pricing strategies all play a major role in getting the home sold fast and for what the sellers looking for. This cannot happen over a few clicks on an application.
Read more: 10 Ways Sellers Blow Their Home Sale
Real estate agents must understand that the digital age is making things much more streamlined but buyers and sellers also need to understand that that personal touch, communication, one-on-one dialogue to understand exactly what the buyer or the seller is trying to achieve cannot be done with the push of a button.
The same goes for financing. You can click a button and have an automated system run through all of your debts, assets and liabilities to give you a flat number, but you still don’t have a preapproval letter that is a crucial part of the offer process. Having a lender sit down and talk with you, understand your financial situation, realize where you want to go with your finances over the next 5 to 10 years and the type of loan that works for you is priceless. Buyers tend to save thousands of dollars on a home loan when talking face-to-face with a lender rather than having everything automated on some basic numbers. Not only do those automated systems calculate the numbers that you become a number as well.
Yes, basic research, education and information can all be done with the click of a button but that tried and true, personal touch saving money, getting people the homes they want, selling faster or providing people with the right loan only comes with that one on one connection and relationship of a human being.
That is what I am all about.
Connecting with my buyers and sellers to get them the right home or to sell the property with the right goals in mind. Don’t simply trust your next purchase or sale to a button on the end of your fingertip; contact me today for that personal touch in your next real estate transaction.