The 2% Listing Plan + 1% Buyer Incentive
Listing your home doesn’t have to mean sacrificing quality or overpaying for representation. Our 2% Listing Plan is built to deliver the marketing, strategy, and support you need with transparent pricing and no surprises. Paired with a 1% Buyer Incentive, this approach makes your home more attractive while protecting your bottom line.
What’s Included in the 2% Listing Plan
You receive the full listing service and marketing power of a traditional package with none of the waste.
Strategic pricing consultation
Pre-listing prep and staging guidance
Professional photography
Custom listing write-up and syndication to major platforms
Property website and digital flyer
Showing coordination and offer management
Full negotiation and closing oversight
You’re not cutting corners, you’re cutting unnecessary overhead.
The 1% Buyer Incentive
Today’s buyers are sensitive to rates, closing costs, and cash required to close. Offering a 1% incentive at the time of listing can be used toward:
Rate buydown
Closing cost credit
Repairs or customizations post-closing
This can give your property an edge in a crowded market without reducing your asking price.
How This Structure Works for Sellers
Instead of inflating commissions to cover layers of unnecessary expenses, we streamline the process and pass the savings to both parties while still prioritizing your net proceeds and sale success.
Every listing situation is different. The 2% plan is a common structure we use when sellers are clear on their goals and timeline. If your home requires additional prep, staging, or a longer-term pricing strategy, we’ll discuss that upfront with clarity, no upselling, no pressure.
Curious How This Compares to a Traditional 5–6% Listing?
Let’s walk through the numbers together. I’ll show you what your home might sell for, how this plan impacts your bottom line, and whether it’s the right fit for your situation.
Schedule Your Seller Strategy Call. This is about clarity, strategy, and confidence, not pressure.
